How AI Overviews impact paid search and brand visibility

Written By Dyno Chief

The introduction of AI Overviews (AIO) in search results is transforming how brands approach paid search and SEO. With AIO appearing even for short, high-intent queries, businesses are seeing shifts in keyword rankings, ad visibility, and overall brand search performance.

The landscape is evolving, and advertisers must adapt to ensure they maximize their search potential without wasting budget.

“Google AI Overviews are AI-generated summaries of search results that appear in Google Search. They use generative AI to provide quick answers to queries, along with links to related websites. ”
— Google
 

Brand search and competitor ad positioning

Brand searches are also feeling the effects of AIO. Previously, brand terms often resulted in a clear structure where the official website, organic links, and paid brand ads were dominant. Now, AIO can introduce alternative sources and interpretations of brand queries, potentially shifting user attention away from owned assets.

Competitor ads continue to appear above AIO results, but their effectiveness may vary depending on query intent and bidding strategies. This presents an opportunity for brands to refine their paid and organic approaches to maintain visibility and drive performance.

 

How Spendosaurus helps you adapt

With search dynamics shifting, businesses need a smarter way to manage keyword overlap between paid and organic efforts. Spendosaurus provides:

  • Real-time monitoring: Identify where AIO is impacting your paid and organic rankings.

  • Keyword overlap detection: Ensure you’re not overspending on terms where organic results, including AIO, already perform well.

  • Strategic ad adjustments: Optimize bidding strategies to focus on the right opportunities where paid search still delivers strong returns.

  • Competitive insights: Understand when and where competitors' ads appear versus AIO, allowing for smarter campaign decisions.


Adapting to the Future of Search

As AIO continues to evolve, staying ahead of the changes is crucial. Rather than viewing AIO as a threat, brands should use it as an opportunity to refine their search strategies. Spendosaurus helps ensure that businesses maximize their visibility while optimizing their paid media investments.

Want to see how AIO is impacting your search performance? Let’s discuss how Spendosaurus can help you stay ahead.

Dyno Chief